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Mindset

We believe in 1% better approach in life, but first of all, start where you are, use what you have, and do what you can. A breakthrough occurs by conditioning your mind every day. Your body’s form follows function and will change over time (i.e., spend hours each week squatting deeper and heavier, and you will be able to squat properly, and vice versa). Unfortunately, the reality is that the time frame is often years longer than we want, requiring mental discipline, community support, and constant motivation to reach.

The breakthrough may occur months or years after you begin your journey but only happens with a constant support system. Whether a beginner or an elite athlete, everyone will hit roadblocks along the way. You may face a minor injury, slide into an easy lifestyle and grow tired of the process, or simply want to quit entirely. We believe in inspiring you to break past your own barriers, become a more confident person, and be and do more than you ever thought you could.

Our second core value: “Be Brave-Fail Often”

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"Learning to fall: Learn how to fall, and you'll learn how to fly."   Every sport or activity has its version of “learn to fall down”. Falling down, screwing up, wiping out — whatever you want to call it — is inevitable whenever you take a risk. If you're afraid of falling, you'll never get out on that bike, or...

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Our First Core Value: “Be Persistent”

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In Special Operations Forces selection there is a saying: "Finish-out today and quit tomorrow.”   SOF selection is essentially a system of heavy-duty hazing, ruthlessly tormenting a bunch of people until most of them drop out. During this intensive process, it’s so tempting to tell yourself: The run is too far. The water is too cold. My arms are too...

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Are you over-processing your fitness?

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Getting bogged down in details? Remember to keep exercise simple.   We talk about the whole vs. processed foods. But what about whole vs. processed fitness?   It’s easy to get overwhelmed with the sheer volume of fitness media and advice out there. Type “exercise” into Google and you’ll get scorched with the information blast. It can seem like there...

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Clear your mental clutter

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Throw away the things that are holding you back.   We’re going to use visualization in a few ways: to help you work towards a new identity to help you solve problems and confront challenges along the way to replace negative images with positive ones to create new outcomes for old, worn-out scripts   You can think of this week...

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