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why, how and what behind Persistence Athletics.







“Our 4-Core Values”

Our core values help us live our mission every day, it helps us create a sustainable roadmap toward our vision, which inspires our team every day. They keep us motivated and focused on our task. Our core value defines who we are which we represent in four pillars.



Our core values:

  • Be Persistent – Act today, Quit tomorrow
  • Be Brave – Fail Often
  • Consistent – Do what you say
  • Humble – Teachable and coachable. Be 1% Better everyday.


Be Persistent – Persistence means continuing on a course of action in spite of difficulty, which is the mindset we needed to find the solution to the world’s most vexing problem – lifestyle disease. Every member of our team believes that an affordable, accessible, and scalable solution is possible if we persist. We live our core values every day with act today, Quit tomorrow’s mindset.


Be Brave – We believe trying often, and learning from our experience is key to progress. We practice being brave every day by allowing ourselves to fail often. We see failure as feedback to improve.


Be Consistent – Being able to do what we say is one of the most important qualities our team demonstrates. We believe in doing less better, and we always do what we say.


Be Humble – Knowledge is the only way to find answers, and we believe learning is the lifetime act! We practice this mindset by trying to be 1% better every day.


Today we are going to talk more about one of our core values “Be Brave” in little more detail.


We actually encourage you to “practice falling.”


This means you practice the situations that challenge you, allowing the possibility that you might indeed screw them up.


This helps you get better at dealing with those situations in the future, even if you don’t do well at it the first few times.


For instance, when it comes to eating well and following your habits:


  • Do you struggle with holiday dinners, work parties, or dinner parties?
  • Does the schedule disruption of traveling or family demands get you off track?
  • Is it difficult for you to eat well and exercise when you’re tired or busy?


Regardless of your answers, think about the situations that you find most challenging.


Rather than trying to avoid them at all costs (which you can’t really do in life), think about how you can practice them in advance.


Make a “risk list”


One way to do this is to make a “risk list.”


List the situations that are more or less “risky” for you in terms of sticking to your good habits. For example:


Most risky: Holiday dinner with nutty relatives

Sorta risky: Lunch with coworkers

Least risky: Grocery shopping

Then it’s time for some practice.


Start small and easy

Start with the situations that are just a little bit risky.

Don’t tackle the biggest risks just yet.


Strategize and prepare in advance

Visualize the risky scene (like we’ve taught you).

Imagine all the things that could happen. Come up with possible solutions beforehand.


Have a safety net. This means having something (or someone) that will cushion you, or keep you from spinning out of control.


Face the fall

Now put yourself in the uncomfortable situation on purpose, but this time with a plan in mind.

Observe what it feels like to be there.

If you fall, fall. It’s OK. After all, you were prepared. Then get right back up. Immediately.

If you succeed, give yourself a high-five and cross that risk off the list. You did it!


Wait, what? Are you guys asking me to try nutritionally tough situations… on purpose!?

YES! The more you succeed at anticipating and managing tiny risks, the more you’ll be able to deal with the major ones.


And the more you learn that falling isn’t a big deal, the less afraid you’ll be to do it.

Over time, you can work your way up the “risk hierarchy” to take on bigger and bigger challenges. In the meantime, as always, give yourself lots of padding and room to wipe out.


Recognize that falling is inevitable.

It’s normal. It’s OK. It’s part of the process.


Make your “risk list”.

Think of situations that challenge you to stick to your healthy habits. Then rank them in order of difficulty. We’ll help you get started, but feel free to make a bigger list.


Pick one of the easiest “risky situations”.

Tackle it this weekend.


If you fall, that’s OK. Get up immediately and keep going. If you succeed, give yourself a high-five and cross that risk off the list. You did it!


“Fall down seven times, stand up eight.”

Like the Japanese proverb says. Just get right back up after a spill. No biggie.


Unlike a video game, in PA Coaching you get as many tries as you like!


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